Paco rabanne



Loyalty & Blockchain

Technology, Art+Design, 360 ° Content, Community

ITAK developed a Loyalty program powered by Blockchain technology for Rabanne. The objective is to build an experience hand in hand with KORE Technologies


CG by Nicolas Koenig
CG by Nicolas Koenig

Project Deliverables

  • Exploration : Insights report based on interviews of 20+ HNI and Key Opinion Leaders (Web3, fashion and loyalty).
  • ​Ideation : Design of an umbrella concept allowing PR to tackle loyalty in an exciting way for its customers.
  • Prototyping & Build : Redaction of product specifications for the experience website and smart contract. Website UX/UI.
  • Accelerator : ITAK partnered with the Blockchain infrastructure provider KORE Technologies to build the experience.