ITAK built a CGI campaign for the launch of the Pangaia brand at Galeries Lafayette Paris in collaboration with AVOIR.

Project Deliverables

• Exploration : Thorough research of Pangaia’s sustainable philosophy and the Galeries Lafayette event context, forming the foundation for the 3D campaign.

• Ideation : Collaborative design of the campaign narrative with AVOIR to translate Pangaia’s eco-friendly materials into a captivating visual journey of transformation from plant to fashion.

• Prototyping : Production of a video allowing to bring the narrative to life. The video seamlessly communicated the evolution of natural elements into exquisite silk feathers.

• Extra Mile : Enhancement of the Galeries Lafayette experience by designing an impactful set at the entrance.