The CamperCar project was an in-house creative undertaking drawing inspiration from the Mario Bros Galaxy games. The idea was to test out a campaign format centered around a race between on the island of Mallorca—where the brand originated. The objective was to design a beautiful experience tapping into gaming codes.
- Exploration : Deep dive into gaming codes (Mario Bros Galaxy) and brand history / identity.
- Ideation : Design of the CamperCar campaign and of its narrative. The idea was to not only showcase the brand’s products but also incorporate the spirit of adventure and innovation central to Mario Bros.
- Build : Design of the virtual worlds on Unreal Engine (race tracks, landscapes, iconic landmarks…). Typography, sound design, 3D design to ensure a seamless and immersive experience for the audience.