Zalando Designer



Immersive Dining Experience

Technology, Art+Design, 360 ° Content, Community

Zalando approached us to craft a remarkable event for the launch of their Zalando Designer brand during Milan Fashion Week. The objective was to curate an immersive dining experience that would visually capture the brand’s transition from its conventional identity to a new, luxurious iteration, all while commemorating their A/W campaign that celebrated self-expression. 


The event united influencers, photographers, and notable figures, amplifying Zalando’s brand and positioning it on luxury and innovation. This immersive dining showcased Zalando’s shift, fusing fashion, tech, and art, establishing them as leaders in the dynamic realm of fashion and luxury.


Photo by Stefania M. D'Alessandro/Getty Images for Zalando
Photo by Stefania M. D'Alessandro/Getty Images for Zalando

Project Deliverables

  • Ideation : Collaborative design of the full concept for a sophisticated evening at the Museum of Technology in Milan including a dining experience. Experience included the engagement of attendees through artful choreography, set design, and interactive elements.
  • Build : Design of the visual spectacle. Three giant fabric simulation videos were projected onto the walls, portraying the transition of materials and aesthetics from Zalando’s past to its future Designer brand. Distinguished guests including Peggy Gou, Anna Dello Russo, and Dina Asher-Smith were enveloped in a 3D art production, symbolizing Zalando’s transformation.


Art Direction: ITAK
Danser & Choreography: Snake
Digital Textiles: Unexplored Fields
Production: HAP
VFX Supervisor: Emily Merpillat
CGI: Tom Kroos