Web3 Community Activation
ITAK’s mission was to enhance the Hublot x Murakami drop 324 real watches / 324 NFT through a Web3 community activation. Through the activation leveraging the ENS community, ITAK generated buzz resulting in a mint out of the collection in less than 2h and more than 2M impressions on the Hublot x ENS Twitter post.
- Community: Web3 influencer strategy and Twitter activation roll-out.
- Accelerator: Establishment of a strategic partnership between Hublot and the ENS community through the purchase of the ENS domain name hublot.eth.
- Sold out in less than 2h
- 5500 likes, 1500+ retweet, 300+ comments
- +2M impressions