client

Hublot

year

2023

Web3 Community Activation

360 ° Content, Community, Technology, Strategy & Concept

ITAK’s mission was to enhance the Hublot x Murakami drop 324 real watches / 324 NFT through a Web3 community activation. Through the activation leveraging the ENS community, ITAK generated buzz resulting in a mint out of the collection in less than 2h and more than 2M impressions on the Hublot x ENS Twitter post.

CLASSIC FUSION TAKASHI MURAKAMI ALL BLACK, Credits to Hublot
CLASSIC FUSION TAKASHI MURAKAMI ALL BLACK, Credits to Hublot

Project Deliverables

  • Community: Web3 influencer strategy and Twitter activation roll-out.
  • Accelerator: Establishment of a strategic partnership between Hublot and the ENS community through the purchase of the ENS domain name hublot.eth.

 

Impact

  • Sold out in less than 2h 
  • 5500 likes, 1500+ retweet, 300+ comments
  • +2M impressions