clientPangaia x Avoir
Technology, Art+Design, 360 ° Content
ITAK built a CGI campaign for the launch of the Pangaia brand at Galeries Lafayette Paris in collaboration with AVOIR.
- Exploration : Thorough research of Pangaia’s sustainable philosophy and the Galeries Lafayette event context, forming the foundation for the 3D campaign.
- Ideation : Collaborative design of the campaign narrative with AVOIR to translate Pangaia’s eco-friendly materials into a captivating visual journey of transformation from plant to fashion.
- Prototyping : Production of a video allowing to bring the narrative to life. The video seamlessly communicated the evolution of natural elements into exquisite silk feathers.
- Extra Mile : Enhancement of the Galeries Lafayette experience by designing an impactful set at the entrance.
Brand Identity: Basile Fournier
Commissioned by: Avoir